The platform is rolling out a fresh option that permits them to reduce the volume of artificial intelligence-produced media appearing in their streams. This initiative comes as the platform announced that it presently contains more than 1 bn AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a widespread release. This development aligns with a rise in AI content, driven by recent AI video creators.
The Broader AI Trend
Studies have shown that approximately 10% of the most rapidly expanding content creators on a popular video site exclusively feature content made by AI. A considerable share of this content is deemed “AI slop”, a label for substandard, factory-style content that is typically illogical or dreamlike.
“We know from our community that many people enjoy content made with AI tools, ranging from digital art to science explainers, and we want to give people the option to adjust the amount of that, depending on their own likes,” said a platform representative.
Scale of AI Content
TikTok announced that there are currently 1.3 billion videos on its service identified as AI-generated. Collectively, in excess of 100 mn pieces of content are added to the service daily, making AI-generated material a minor part of its complete catalog.
How to Adjust Settings
Users will be in a position to limit or boost the amount of artificial media they view by opening the topic control option in the platform and selecting the AI content topic. Further subjects that can already be controlled under the setting include current affairs, style, beauty, and dance.
Platform Guidelines
TikTok’s guidelines oblige content makers to identify convincing AI-made content, and it bans malicious AI impersonations of well-known individuals or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its terms of service.
Additionally, the app will now attach an “AI-made” label to content created with its built-in AI features, or detected by an collaborative effort for recognizing AI-generated material. This step is intended to stop users from trying to circumvent the tagging system.
Responsible AI Funding
The platform is furthermore establishing a $2m educational fund for experts and groups to produce educational content about ethical AI use. This project will benefit charitable organizations specializing in educating coding and technology.
Moderation Strategy
The video-sharing app has supported its content review process, amid debate over proposals to make redundant numerous content moderators in the United Kingdom. It is expected to eliminate 439 jobs in its content moderation department in London, with trade unions and online safety experts voicing alarm that staff are being displaced by AI moderation.
A company official stated that human moderation would continue to be important, but automated tools can safeguard staff by removing the most graphic content ahead of it is viewed by staff. The platform announced a notable drop in explicit and harmful content handled by safety staff over the past year due to the use of its automated systems.
We believe it is crucial to balance people and machines to ensure user safety,” she said. “We’ll have staff as involved in the system, but we also think it’s very important to reduce exposure to dangerous material as quickly as possible, which is the area in which a lot of the machine support is making a difference operate efficiently.”
